Is Hard Seltzer on the Way Out the Door?
Hard Seltzer Sales Go Down During the worst of the pandemic, drink sales skyrocketed. Quarantine made people bored, and they missed going out with their friends, so virtual happy hours via Zoom abounded. Yet throughout that, people also became more conscious of their physical wellbeing. With a deadly virus going around, consumers trended toward healthy eating—and that included alcohol. Sales for everything from beer to hard kombucha went up and up and up. Now with the pandemic finally waning (to a degree), industries like hard seltzer have noticed their popularity waning. The creator of... read more »
