Alex Alper
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Is Hard Seltzer on the Way Out the Door?

  • by Alex Alper
    • |
  • September 16, 2021
    • Hard Seltzer Sales Go Down During the worst of the pandemic, drink sales skyrocketed. Quarantine made people bored, and they missed going out with their friends, so virtual happy hours via Zoom abounded. Yet throughout that, people also became more conscious of their physical wellbeing. With a deadly virus going around, consumers trended toward healthy eating—and that included alcohol. Sales for everything from beer to hard kombucha went up and up and up. Now with the pandemic finally waning (to a degree), industries like hard seltzer have noticed their popularity waning. The creator of... read more »
    eatOS

    5 min read

    Is Direct Mail Advertising Right for Restaurants?

  • by Alex Alper
    • |
  • September 10, 2021
    • When you're considering how to market your business, direct mail advertising may not be your first idea. Given the increased dependency on digitization that's sprung up during COVID-19, mobile service is going strong. Email newsletters, which you may use now, is just one example of how online marketing has become so common. But direct mail isn't dead. When the pandemic shut down dine-in services, people began eating at... read more »
    Uncategorized

    5 min read

    How to Reduce Employee Turnover at Your Restaurant

  • by Alex Alper
    • |
  • September 6, 2021
    • What's Going On With the Labor Shortage? Restaurants are experiencing a labor shortage right now. Employee turnover skyrocketed during the pandemic, creating difficulties in finding workers who would stick around long-term. Even as restaurants reopen this summer, they don’t have the staff for full capacity There are a few reasons for that, among them low pay and concerns about COVID-19. Whatever your workforce's reasoning,... read more »
    eatOS

    5 min read

    How Tokenization Makes Restaurants More Secure

  • by Alex Alper
    • |
  • September 4, 2021
    • What Is Tokenization? Security is paramount when dealing with customers' payment and personal data. Between growing concerns over security and the legal standards in place, many restaurants now rely on tokenization to lock down sensitive information. Basically, this technology turns private information, like payment details, into virtual "tokens" that have no intrinsic value. However, they do translate into meaningful data... read more »
    eatOS

    3 min read

    Why QSRs Attract Different Age Groups

  • by Alex Alper
    • |
  • August 30, 2021
    • The Rise of Online Ordering in QSRs QSRs are an integral food service model. They're convenient to use both in-person and online. As digitization swept the restaurant industry the past two years, fast food shouldered the change particularly well. Counter service is easier to transform into takeout and delivery, especially if you already have a drive-thru ready to use. Contactless service became a must in the early days of... read more »
    eatOS

    4 min read