5 Tips for Content Marketing in a Pandemic
The pandemic has wrought devastation on the restaurant industry, which heightens competition for those who still offer delivery and takeout. To draw attention to your restaurant over others, develop your content marketing strategy. Base your ideas around brand identity and anything that you offer that nobody... read more »
5 Ways to Improve Your Restaurant Marketing
Restaurant marketing is more important in 2021 than perhaps ever before, as the COVID-19 pandemic engenders increasing demand for online ordering solutions and the ever-shifting marketplace continuously accommodates new competition. Finding a marketing strategy that sets your business apart from the crowd of... read more »
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How to Write Quality Restaurant Copy
Quality restaurant copy encourages curious customers to dine with you for the first time, convinces regulars to try out new menu items, and overall increases profit by driving business to your door. Suppose you can't afford a full-time writer to handle your promotions, blog posts, and menu descriptions. In that case, the task may fall to someone less experienced with compelling, informative, and... read more »
Google My Restaurant: Improving SEO to Increase Sales
A lot of restaurants' success relies on standing out in an oversaturated hospitality market while staying within budget and building a strong, distinct brand. Many rely on Google My Business to highlight the tiny distinctions that make each restaurant unique in a way that aligns with how, and what, customers search for on the internet. At its... read more »
5 Promotions to Market Your Restaurant This Holiday Season
The winter holidays: Usually an exceptionally busy time of year for the hospitality industry, the introduction of COVID-19 has thrown a wrench in restaurants' revenue during this happy season. Now, more and more businesses are left wondering where they stand and how they can incorporate modern technology in a way that hopefully saves their... read more »
Promote the Holidays at Your Restaurant
It's almost holiday time. For restaurants, this means it's the season of festive menu items and a welcoming atmosphere complete with roaring fires and the smells of home. With COVID-19 an ongoing risk for businesses, it's important to plan in advance and get ready for what is sure to be a busy and unprecedented holiday season.... read more »
10 Smart Ways to Promote Your Restaurant
You've built your restaurant from the ground up, amassed the perfect team, and found your target audience. Now all that's left is to design marketing campaigns that will spread the word of your endeavor to a wider audience, and get you the loyal customer base you deserve.... read more »
How to Create an Experiential Restaurant
Your restaurant is your baby, but its hard work to make it matter to your intended audience the way it matters to you. More and more, customers crave a unique restaurant experience; "eatertainment," or experimental concepts that breathe excitement into plain old dinner.... read more »
Need to Reinvigorate Your Restaurant’s Social Media? Try This Instead
It's 2020. If your restaurant isn't on social media, then you really should be. Everyone has at least one social page nowadays, from your customer base to your competition so if you're not online then you're at a significant disadvantage.... read more »
Optimize Your Restaurant’s Loyalty Program
Loyalty programs are an extremely effective strategy for driving continued patronage at your establishment. They build a deeper relationship with customers by creating a symbiotic relationship. You benefit from them returning to do business with you and get incentives, rewards, and other perks for repeatedly buying with their loyalty card.... read more »
Can Gift Cards Save Your Restaurant?
With restaurants shutting down most of their operations due to the COVID-19 pandemic, some have found creative ways to keep business moving. Since dine-in services came to a halt, many restaurants worry about staying open through the end of this pandemic. In fact, some speculate that by the time these quarantine measures get lifted, 30% of... read more »