Will Drive Thru Self-Service Be the New Norm?
Self-service has grown steadily all year. COVID-19 caused a complete overhaul of how the restaurant industry operated. Instead of relying on face-to-face interactions to upsell and provide a better experience for guests, self-service became the norm. Now, QSRs take it one step further with automated drive thrus. What Are Automated Drive Thrus? As part of a push toward more self-service in general, McDonald's started testing out this new feature in 10 Chicago locations. While they've also expressed interest in automating other parts of the restaurant, like the kitchen, beginning with... read more »