When to Promote for the Fall and Winter Holidays
Marketing your restaurant is delicate. When it comes to the major holidays that happen in the autumn and winter, you have to get a head start to catch customers' attention. But starting too early risks annoying them with out-of-season ads that won't stick in their heads come showtime. That's a waste of money, too. Some customers start holiday shopping in October, well before Black Friday, so that's not the marker for when to promote new sales either. When should your restaurant start marketing for the late holidays? Ready for the Big Holidays? Photo by David Menidrey on... read more »
